OUR HISTORY
In 1953, Hewitt Sanabria founded a small factory in pursuit of financial independence, just as the U.S. economy began to grow rapidly after World War II. After some trial and error, he developed a method to produce high-quality castings and machining services. Thirty years later, in 1982, his son James Sanabria took over the business after Hewitt passed away in 1981. James had spent his childhood in the factory, learning the ins and outs of business, and later attended college, where he and his sister worked part-time after classes.
In 1982, James made one of the biggest decisions of his life—taking control of Craft Die Casting. Though he never intended to work full-time in the factory or pursue a career in manufacturing, he chose to honor his father’s legacy and grow the business. Over the decades, manufacturing technology evolved, and so did the company’s equipment. To illustrate this evolution, in the 1950s, die casting machines produced 300 units per hour, in the 1980s, that number increased to 1,000 per hour, and by 2010, machines were producing 2,000 to 3,000 units per hour. Adapting to technological advancements is essential for a business to survive.
As the 21st century approached, Craft Die Casting faced new challenges. The U.S. government under President Bush opened up manufacturing to Asia, Africa, and Latin America, where operations were cheaper but often of lower quality. This shift, driven by lower prices and less stringent environmental regulations, led to the downfall of many small and medium-sized businesses that couldn’t compete. Craft Die Casting was one of those affected. Despite James’ many efforts to keep the business afloat, including trying countless ideas to retain customers, many opted for cheaper products from China and India. James remarked that "the market would never be the same". Though he found new customers over time, who helped him to continue the family legacy.
In 2024, James formed a new partnership that helped the business expand and enhance its processes. With this collaboration, they were able to upgrade operations and boost efficiency, while staying true to their commitment to quality. James is incredibly proud to continue producing 100% Made in USA products, supporting American manufacturing and innovation.
Present - New chapter
After James’ retirement, a new generation began with new ideas and proposals, the new administration worked hard to bring innovation and quality assurance. Expanding to new industries, commemorating our trajectory and opening to a new beginning.